Luis García Berlanga – MSF Pills Against Other People’s Pain (1m 40s)
Cheers – MSF Pills Against Other People’s Pain
Pills Against Other People’s Pain
Pills Against Other People’s Pain / MSF
A symbolic act, yet one with huge impact: by buying this box of sweets – sold exclusively in pharmacies – for just 1 euro, you were supporting a charity campaign to help neglected patients.
Isn’t it great that we, who have pills for almost everything, can take one to ease the pain of those who have none?
The result:
> 6 million little boxes sold = 6 million euros for neglected patients.
> It changed social-cause communication in Spain. It went from asking for a text message to giving something in return.
> It wasn’t just a campaign, but the creation of a consumer product, a brand and, ultimately, a new business model.
