joaquín_prior

“We can be selfish, cruel, intolerant, arrogant… And yet, in a situation of extreme urgency, the only thing that can save a human being is another human being.”

The campaign “Ser Humano Salva Vidas” (Human Beings Save Lives) highlights the importance of commitment to those most in need and underlines the fundamental principle behind all humanitarian action: the human capacity to save lives.

A celebration of the human condition and a tribute to our enormous capacity to help those whose lives are under threat.

Team:

Creative Director: Jorge Martínez / Copywriter: Joaquín Prior / Graphic Designer: Cristóbal Sánchez / Agency: Germinal & Brandon Love