Campaign spot
Campaign artwork I
Campaign artwork II
Campaign landing page
We Are the Key / Fundación Vicente Ferrer
To help FVF improve living conditions in India, we launched a sponsorship campaign that brought together the Spanish and Indian realities through a bond of empathy, understanding and collaboration. A tangible link, a universal symbol of solutions, momentum and freedom: a key.
The initiative “We are the key that can change everything” features the collaboration of actor Imanol Arias and Europe’s largest key manufacturer, JMA, and consists of launching a key as a fundraising tool to finance humanitarian projects in the Indian state of Andhra Pradesh. That’s why the key is a replica of the Indian keys that open the padlocks on the doors of the schools, hospitals and homes… that FVF has set up there. The key can be purchased at Mister Minit stores for 2.95 euros.
Team:
Creative Director: Jorge Martínez / Copywriter: Joaquín Prior / Graphic Designer: Cristóbal Sánchez / Agency: Germinal & Brandon Love
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