I create concepts, map out strategies and write what consumers think but never say. I help brands be more realistic and, dammit, less complacent.
bonito 💕, contento ✨, nativo 🥨
If one of your content pillars is the future, you’re either Marty McFly or Sónar.
Not to kill the vibe, but without Morbo there’d be no Vicio.
SAYE, or how to turn a brand tagline into a daily practice of subvertising.
You come for a content strategy and take love to another dimension.
Your mum might not, but Adidas Originals gets your whole deal.
The only thing that can save a human being is another human being.
Paco de Lucía’s guitar goes on tour with Iberia as a tribute.
Saving the oceans to feed the planet: a good reason to bring together 18 top chefs.
This is what Steve Jobs’s biography would look like if he’d been born a woman in Asia.
3 seconds to grab your attention, 25 to bring you up to speed and 2 to blow your mind.
Brands
Webseries
Cerdaco & Co.
I like to call it a production company, but it’s just me, my scripts and my bare-bones 500-euro camera. The result is what you’d get if absurd humour and my obsession with spelling fornicated badly: a series starring the Tiger piggy bank and a late show.
