We created an inbound marketing content strategy to attract, retain and reward wine lovers – and not-so-lovers – around 15 Bodegas, the marketplace of Spain’s oldest wine company.
Transmedia Storytelling 🥂
15 Bodegas (Codorníu-Raventós)
Always-on Content
to communicate the differentiating value (straight from the winery) and showcase the standout wines, presented by their winemakers.
Specific highlights
on the know-how, achievements and wine-growing culture of the different wineries.
Video Tastings
led by the winemakers as the star format and purchase incentive.
CRM & Newsletter
to adapt and segment social media and web content to the defined archetypes.
Thoughtful packaging
to remind us that the brand remains close and consistent even after the sale.
QR card
that leads to the promised video tasting and lets us enjoy a winery experience from the comfort of the sofa.
***
Client: 15 Bodegas (Codorníu-Raventós)
