{"id":684,"date":"2026-08-13T14:11:55","date_gmt":"2026-08-13T12:11:55","guid":{"rendered":"https:\/\/joaquinprior.com\/casos\/freshly-cosmetics\/"},"modified":"2026-10-07T14:30:31","modified_gmt":"2026-10-07T12:30:31","slug":"freshly-cosmetics","status":"publish","type":"cas","link":"https:\/\/joaquinprior.com\/en\/casos\/freshly-cosmetics\/","title":{"rendered":"Freshly Cosmetics"},"content":{"rendered":"

They had just revolutionised skincare. Now, more than an aspiration, we had to bring to life a new universal law:<\/strong> science works better with love<\/em>.<\/p>\n

\"\"<\/p>\n

Freshly was growing exponentially, but its narrative faced challenges: saturated messages, a complex offering and an uncertain balance between emotion and reason. Its new branding, Science Works Better With Love, set the course \u2013 but how could it be carried into its day-to-day communication?<\/p>\n

Our mission was to structure its content strategy to guide users clearly and effectively. We defined pillars that fuse emotion with scientific rigour, creating a cohesive narrative at every stage of the customer journey.<\/strong><\/p>\n

This allowed us to:
\n– Balance the aspirational and the educational with discursive tools.
\n– Enrich the communication of routines with new creative formats.
\n– Simplify the ecosystem with guidelines adapted to different international markets.<\/p>\n

The result: coherent digital communication, shared both by those looking for rigour and by those who just want to be pampered.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Science works better with love”: content strategy for Freshly Cosmetics.<\/p>\n","protected":false},"featured_media":683,"template":"","categoria_cas":[32],"subgrup_cas":[33],"class_list":["post-684","cas","type-cas","status-publish","has-post-thumbnail","hentry","categoria_cas-contento","subgrup_cas-content-strategy"],"acf":[],"yoast_head":"\nFreshly Cosmetics - joaqu\u00edn_prior<\/title>\n<meta name=\"description\" content=\""Science works better with love": content strategy for Freshly Cosmetics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joaquinprior.com\/en\/casos\/freshly-cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freshly Cosmetics - joaqu\u00edn_prior\" \/>\n<meta property=\"og:description\" content=\""Science works better with love": content strategy for Freshly Cosmetics.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joaquinprior.com\/en\/casos\/freshly-cosmetics\/\" \/>\n<meta property=\"og:site_name\" content=\"joaqu\u00edn_prior\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T12:30:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joaquinprior.com\/wp-content\/uploads\/2026\/08\/Freshly-Cosmetics-00.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"725\" \/>\n\t<meta property=\"og:image:height\" content=\"725\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joaquinprior.com\\\/en\\\/casos\\\/freshly-cosmetics\\\/\",\"url\":\"https:\\\/\\\/joaquinprior.com\\\/en\\\/casos\\\/freshly-cosmetics\\\/\",\"name\":\"Freshly Cosmetics - 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