{"id":616,"date":"2026-08-13T14:11:55","date_gmt":"2026-08-13T12:11:55","guid":{"rendered":"https:\/\/joaquinprior.com\/casos\/sonar-festival\/"},"modified":"2026-10-07T14:24:43","modified_gmt":"2026-10-07T12:24:43","slug":"sonar-festival","status":"publish","type":"cas","link":"https:\/\/joaquinprior.com\/en\/casos\/sonar-festival\/","title":{"rendered":"S\u00f3nar Festival"},"content":{"rendered":"

After 31 editions communicating lineup<\/em>, we tuned into the most electrifying frequency on the planet<\/strong> to amplify its narrative beyond music.<\/p>\n

\"\"<\/p>\n

Enjoying the present while tuning into the future<\/em>. That is the spirit of FREQUENCY OF NOW<\/strong>, S\u00f3nar\u2019s new tagline, which redefines the festival as a global, visionary brand.<\/p>\n

What did we do? We turned this branding into a content strategy structured around 3 verticals<\/strong> which also allowed us to establish its own verbal and narrative identity<\/strong>:<\/strong><\/p>\n

    \n
  1. TUNE THE NEXT<\/strong> \/ Tune into the cutting-edge signals that will become trends.<\/li>\n
  2. SYNC THE SCENE<\/strong> \/ Sync with the music and cultural scene of the moment.<\/li>\n
  3. DROP THE NORM<\/strong> \/ Question the conventional and discover new forms of expression.<\/li>\n<\/ol>\n

    To consolidate the strategy, we ran workshops with S\u00f3nar\u2019s communication team, helping them adopt this Tune-Sync-Drop<\/em> as an internal mantra and explore new content formats.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Frequency of Now: S\u00f3nar\u2019s content strategy across 3 verticals (Tune-Sync-Drop).<\/p>\n","protected":false},"featured_media":615,"template":"","categoria_cas":[32],"subgrup_cas":[33,34],"class_list":["post-616","cas","type-cas","status-publish","has-post-thumbnail","hentry","categoria_cas-contento","subgrup_cas-content-strategy","subgrup_cas-content-strategy-2"],"acf":[],"yoast_head":"\nS\u00f3nar Festival - joaqu\u00edn_prior<\/title>\n<meta name=\"description\" content=\"Frequency of Now: S\u00f3nar\u2019s content strategy across 3 verticals (Tune-Sync-Drop).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/joaquinprior.com\/en\/casos\/sonar-festival\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"S\u00f3nar Festival - joaqu\u00edn_prior\" \/>\n<meta property=\"og:description\" content=\"Frequency of Now: S\u00f3nar\u2019s content strategy across 3 verticals (Tune-Sync-Drop).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/joaquinprior.com\/en\/casos\/sonar-festival\/\" \/>\n<meta property=\"og:site_name\" content=\"joaqu\u00edn_prior\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-07T12:24:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/joaquinprior.com\/wp-content\/uploads\/2026\/08\/Sonar-Festival-portda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/joaquinprior.com\\\/en\\\/casos\\\/sonar-festival\\\/\",\"url\":\"https:\\\/\\\/joaquinprior.com\\\/en\\\/casos\\\/sonar-festival\\\/\",\"name\":\"S\u00f3nar Festival - 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